/* ═══════════════════════════════════════════════════════════
   FRESH — Ground-up creative overhaul for Purple Focus
   A cinematic scroll narrative, not a template.
   ═══════════════════════════════════════════════════════════ */

/* ── ACT I: THE OPENING ── */
.fr-opening {
  position: relative;
  display: grid;
  height: 100svh;
  overflow: hidden;
  background: var(--ink);
  color: var(--white);
  place-items: center;
}

.fr-opening__canvas {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 0.35;
  mix-blend-mode: screen;
  pointer-events: none;
}

.fr-opening__content {
  position: relative;
  z-index: 2;
  text-align: center;
}

.fr-opening__word {
  font-family: var(--display);
  font-size: clamp(100px, 18vw, 320px);
  font-weight: 900;
  letter-spacing: -0.07em;
  line-height: 0.82;
  text-transform: uppercase;
  opacity: 0;
  transform: scale(0.7);
  transition: opacity 1.2s ease, transform 1.2s var(--ease-pop), filter 1s ease, letter-spacing 1.5s var(--ease-pop);
}

.fr-opening.is-revealed .fr-opening__word {
  opacity: 1;
  transform: scale(1);
}

.fr-opening.is-revealed .fr-opening__word.is-glitching {
  letter-spacing: 0.15em;
  filter: blur(2px);
  animation: wordGlitch 0.12s steps(2) 3;
}

.fr-opening.is-revealed .fr-opening__word.is-morphed {
  color: transparent;
  -webkit-text-stroke: 2px var(--gold);
  letter-spacing: -0.07em;
  filter: none;
}

@keyframes wordGlitch {
  0%   { transform: translate(0, 0) skewX(0); }
  25%  { transform: translate(-3px, 2px) skewX(-2deg); }
  50%  { transform: translate(4px, -1px) skewX(1deg); }
  75%  { transform: translate(-2px, -3px) skewX(3deg); }
  100% { transform: translate(0, 0) skewX(0); }
}

.fr-opening__sub {
  margin-top: 40px;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  opacity: 0;
  transition: opacity 0.8s ease 2s;
  animation: subtlePulse 2.5s ease-in-out infinite 3s;
}

.fr-opening.is-revealed .fr-opening__sub {
  opacity: 0.4;
}

@keyframes subtlePulse {
  0%, 100% { opacity: 0.4; }
  50% { opacity: 0.15; }
}

/* ── ACT II: THE MANIFESTO ── */
.fr-manifesto {
  position: relative;
  padding: 20vh 0;
  background: var(--ink);
  color: var(--white);
}

.fr-manifesto__track {
  max-width: 90vw;
  margin: 0 auto;
  padding: 0 5vw;
}

.fr-manifesto__line {
  padding: 0.1em 0;
  font-family: var(--display);
  font-weight: 900;
  letter-spacing: -0.06em;
  line-height: 1;
  text-transform: uppercase;
  opacity: 0;
  transform: translateY(60px);
  transition: opacity 0.9s var(--ease-pop), transform 0.9s var(--ease-pop);
}

.fr-manifesto__line.is-visible {
  opacity: 1;
  transform: translateY(0);
}

.fr-manifesto__line--huge {
  font-size: clamp(60px, 10vw, 180px);
  line-height: 0.85;
}

.fr-manifesto__line--medium {
  margin-top: 0.2em;
  color: rgba(255,255,255,0.4);
  font-size: clamp(30px, 4.5vw, 80px);
}

.fr-manifesto__line--outline {
  color: transparent;
  -webkit-text-stroke: 2px rgba(255,255,255,0.85);
}

.fr-manifesto__line--gold {
  color: var(--gold);
}

.fr-manifesto__line--gold em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 900;
  text-transform: none;
  -webkit-text-stroke: 0;
}

.fr-manifesto__line--pause {
  margin: 0.5em 0 0.8em;
  color: rgba(255,255,255,0.25);
  font-family: var(--serif);
  font-size: clamp(24px, 3vw, 50px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: 0;
  text-transform: none;
}

.fr-manifesto__line--break {
  height: 15vh;
}

/* ── ACT III: THE SPLIT ── */
.fr-split {
  position: relative;
  display: grid;
  min-height: 100svh;
  grid-template-columns: 1fr auto 1fr;
  gap: 0;
  background: var(--ink);
  color: var(--white);
  overflow: hidden;
}

.fr-split__side {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(40px, 6vw, 100px);
}

.fr-split__side--ai {
  background: linear-gradient(135deg, rgba(102,48,217,0.15), transparent);
  border-right: 1px solid rgba(255,255,255,0.06);
  text-align: right;
}

.fr-split__side--hi {
  background: linear-gradient(225deg, rgba(211,180,109,0.12), transparent);
  border-left: 1px solid rgba(255,255,255,0.06);
}

.fr-split__label {
  font-family: var(--display);
  font-size: clamp(80px, 10vw, 160px);
  font-weight: 900;
  letter-spacing: -0.08em;
  line-height: 0.75;
  text-transform: uppercase;
}

.fr-split__side--ai .fr-split__label {
  color: var(--violet);
}

.fr-split__side--hi .fr-split__label {
  color: var(--gold);
}

.fr-split__side h3 {
  margin: 20px 0 30px;
  font-family: var(--display);
  font-size: clamp(28px, 3vw, 52px);
  font-weight: 900;
  letter-spacing: -0.04em;
  line-height: 0.9;
  text-transform: uppercase;
}

.fr-split__side ul {
  padding: 0;
  list-style: none;
}

.fr-split__side li {
  padding: 12px 0;
  border-top: 1px solid rgba(255,255,255,0.08);
  color: rgba(255,255,255,0.5);
  font-size: clamp(13px, 1.2vw, 17px);
  line-height: 1.5;
}

.fr-split__center {
  display: grid;
  width: 80px;
  background: var(--ink);
  place-items: center;
}

.fr-split__x {
  font-family: var(--serif);
  font-size: clamp(40px, 5vw, 72px);
  font-style: italic;
  text-shadow: 0 0 50px rgba(102,48,217,0.5);
  animation: signPulse 3s ease-in-out infinite;
}

.fr-split__answer {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  padding: clamp(30px, 4vw, 60px);
  background: linear-gradient(0deg, var(--ink), transparent);
  text-align: center;
  opacity: 0;
  transform: translateY(40px);
  transition: opacity 1s var(--ease-pop), transform 1s var(--ease-pop);
}

.fr-split__answer.is-visible {
  opacity: 1;
  transform: translateY(0);
}

.fr-split__answer strong {
  font-family: var(--display);
  font-size: clamp(36px, 4.5vw, 76px);
  font-weight: 900;
  letter-spacing: -0.05em;
  line-height: 0.9;
  text-transform: uppercase;
}

.fr-split__answer em {
  color: var(--gold);
  font-family: var(--serif);
  text-transform: none;
}

/* ── ACT IV: THE PROOF — Cinematic work ── */
.fr-work {
  padding: clamp(80px, 10vw, 160px) 0;
  background: var(--ink);
  color: var(--white);
}

.fr-work__header {
  max-width: 90vw;
  margin: 0 auto clamp(60px, 8vw, 120px);
  padding: 0 5vw;
}

.fr-work__header .kicker {
  display: block;
  margin-bottom: 18px;
  color: var(--gold);
  font-size: 8px;
  font-weight: 900;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.fr-work__header h2 {
  font-family: var(--display);
  font-size: clamp(64px, 8vw, 140px);
  font-weight: 900;
  letter-spacing: -0.07em;
  line-height: 0.8;
  text-transform: uppercase;
}

.fr-work__header h2 em {
  color: var(--gold);
  font-family: var(--serif);
  text-transform: none;
}

.fr-work__cinema {
  display: flex;
  flex-direction: column;
  gap: clamp(30px, 4vw, 60px);
  max-width: 90vw;
  margin: 0 auto;
  padding: 0 5vw;
}

.fr-case {
  position: relative;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: clamp(24px, 4vw, 60px);
  align-items: center;
  padding: clamp(20px, 3vw, 40px);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 8px;
  color: var(--white);
  transition: border-color 0.5s, transform 0.6s var(--ease-pop);
}

.fr-case:nth-child(even) {
  grid-template-columns: 0.8fr 1.2fr;
}

.fr-case:nth-child(even) figure {
  order: 2;
}

.fr-case:hover {
  border-color: rgba(102,48,217,0.4);
  transform: translateY(-6px);
}

.fr-case figure {
  position: relative;
  margin: 0;
  overflow: hidden;
  border-radius: 4px;
  aspect-ratio: 16 / 10;
}

.fr-case figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.8) contrast(1.08);
  transition: filter 0.7s, transform 0.9s var(--ease-pop);
}

.fr-case:hover figure img {
  filter: saturate(1.1) contrast(1.02);
  transform: scale(1.06);
}

.fr-case__info small {
  display: inline-block;
  margin-bottom: 14px;
  padding: 5px 12px;
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 99px;
  color: rgba(255,255,255,0.5);
  font-size: 7px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  transition: border-color 0.3s, color 0.3s;
}

.fr-case:hover .fr-case__info small {
  border-color: var(--gold);
  color: var(--gold);
}

.fr-case__info h3 {
  font-family: var(--display);
  font-size: clamp(32px, 3.5vw, 60px);
  font-weight: 900;
  letter-spacing: -0.05em;
  line-height: 0.88;
  text-transform: uppercase;
}

.fr-case__info p {
  margin: 14px 0 0;
  color: rgba(255,255,255,0.45);
  font-family: var(--serif);
  font-size: clamp(14px, 1.2vw, 18px);
  font-style: italic;
  line-height: 1.5;
}

.fr-work__all {
  display: inline-flex;
  gap: 16px;
  align-items: center;
  max-width: 90vw;
  margin: clamp(50px, 6vw, 90px) auto 0;
  padding: 0 5vw;
  color: var(--white);
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  border-bottom: 2px solid var(--gold);
  padding-bottom: 8px;
  transition: color 0.3s;
}

.fr-work__all:hover {
  color: var(--gold);
}

/* ── ACT V: THE FILM ── */
.fr-film {
  position: relative;
  display: grid;
  min-height: 90svh;
  background: #0a0a0a;
  place-items: center;
}

.fr-film__text {
  position: absolute;
  z-index: 2;
  top: clamp(40px, 6vw, 80px);
  left: 5vw;
}

.fr-film__text p {
  font-family: var(--display);
  font-size: clamp(48px, 6vw, 110px);
  font-weight: 900;
  letter-spacing: -0.06em;
  line-height: 0.88;
  text-transform: uppercase;
  color: var(--white);
}

.fr-film__text em {
  color: var(--gold);
  font-family: var(--serif);
  text-transform: none;
}

.fr-film__player {
  position: relative;
  display: block;
  width: 88vw;
  max-height: 75svh;
  overflow: hidden;
  border-radius: 6px;
  margin-top: clamp(80px, 10vw, 140px);
}

.fr-film__player img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: brightness(0.6);
  transition: filter 0.6s, transform 1s var(--ease-pop);
}

.fr-film__player:hover img {
  filter: brightness(0.8);
  transform: scale(1.03);
}

.fr-film__play {
  position: absolute;
  top: 50%;
  left: 50%;
  z-index: 3;
  display: grid;
  width: clamp(80px, 10vw, 140px);
  height: clamp(80px, 10vw, 140px);
  border: 3px solid var(--white);
  border-radius: 50%;
  background: rgba(102,48,217,0.7);
  backdrop-filter: blur(10px);
  place-items: center;
  transform: translate(-50%, -50%);
  transition: background 0.4s, transform 0.5s var(--ease-pop), border-radius 0.5s var(--ease-pop);
}

.fr-film__player:hover .fr-film__play {
  background: var(--gold);
  border-radius: 30% 70% 50% 50% / 55% 40% 60% 45%;
  transform: translate(-50%, -50%) scale(1.1) rotate(5deg);
}

.fr-film__play i {
  display: block;
  width: 0;
  height: 0;
  margin-left: 6px;
  border-top: 14px solid transparent;
  border-bottom: 14px solid transparent;
  border-left: 22px solid var(--white);
}

.fr-film__player:hover .fr-film__play i {
  border-left-color: var(--ink);
}

/* ── ACT VI: THE SIGNAL ── */
.fr-signal {
  padding: clamp(80px, 10vw, 160px) 5vw;
  background: var(--ivory);
  color: var(--ink);
}

.fr-signal__stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(20px, 3vw, 50px);
  max-width: 1200px;
  margin: 0 auto clamp(60px, 8vw, 120px);
  padding-bottom: clamp(50px, 6vw, 90px);
  border-bottom: 2px solid var(--ink);
  text-align: center;
}

.fr-signal__stats strong {
  display: block;
  color: var(--violet);
  font-family: var(--display);
  font-size: clamp(52px, 7vw, 110px);
  font-weight: 900;
  letter-spacing: -0.06em;
  line-height: 1;
}

.fr-signal__stats span {
  display: block;
  margin-top: 8px;
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.fr-signal__capabilities {
  display: flex;
  flex-wrap: wrap;
  gap: 0;
  max-width: 1200px;
  margin: 0 auto clamp(60px, 8vw, 120px);
  border-top: 2px solid var(--ink);
}

.fr-signal__capabilities a {
  display: flex;
  flex: 1 0 100%;
  align-items: center;
  justify-content: space-between;
  padding: clamp(18px, 2.5vw, 36px) 0;
  border-bottom: 1px solid rgba(16,13,20,0.15);
  color: var(--ink);
  font-family: var(--display);
  font-size: clamp(22px, 3vw, 50px);
  font-weight: 900;
  letter-spacing: -0.04em;
  text-transform: uppercase;
  transition: padding-left 0.4s var(--ease-pop), color 0.3s;
}

.fr-signal__capabilities a:hover {
  padding-left: 30px;
  color: var(--violet);
}

.fr-signal__capabilities a span {
  font-size: 24px;
  transition: transform 0.3s;
}

.fr-signal__capabilities a:hover span {
  transform: translate(4px, -4px);
}

.fr-signal__people {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
  max-width: 1200px;
  margin: 0 auto clamp(60px, 8vw, 120px);
}

.fr-signal__people a:not(.fr-signal__meet) {
  display: block;
  width: clamp(56px, 6vw, 80px);
  height: clamp(56px, 6vw, 80px);
  overflow: hidden;
  border: 3px solid var(--ink);
  border-radius: 50%;
  transition: transform 0.4s var(--ease-pop), border-color 0.3s;
}

.fr-signal__people a:not(.fr-signal__meet):hover {
  border-color: var(--violet);
  transform: scale(1.15) rotate(-5deg);
}

.fr-signal__people img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.fr-signal__people strong {
  margin-left: 10px;
  font-family: var(--display);
  font-size: clamp(16px, 1.8vw, 28px);
  font-weight: 900;
  letter-spacing: -0.03em;
}

.fr-signal__meet {
  margin-left: auto;
  color: var(--violet);
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-bottom: 2px solid var(--violet);
  padding-bottom: 4px;
}

.fr-signal__clients {
  max-width: 1200px;
  margin: 0 auto;
}

.fr-signal__clients > p {
  margin: 0 0 20px;
  font-size: 9px;
  font-weight: 900;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: rgba(16,13,20,0.5);
}

.fr-signal__logos {
  display: flex;
  flex-wrap: wrap;
  gap: clamp(20px, 3vw, 40px);
  align-items: center;
  margin-bottom: 20px;
}

.fr-signal__logos img {
  height: clamp(24px, 3vw, 40px);
  width: auto;
  filter: grayscale(1) brightness(0.3);
  opacity: 0.6;
  transition: filter 0.4s, opacity 0.4s;
}

.fr-signal__logos img:hover {
  filter: grayscale(0);
  opacity: 1;
}

.fr-signal__clients > a {
  color: var(--violet);
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

/* ── ACT VII: THE DARE ── */
.fr-dare {
  position: relative;
  display: grid;
  min-height: 100svh;
  grid-template-columns: 1.2fr 0.8fr;
  overflow: hidden;
  background: var(--ink);
  color: var(--white);
}

.fr-dare__canvas {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 0.3;
  mix-blend-mode: screen;
  pointer-events: none;
}

.fr-dare__content {
  position: relative;
  z-index: 2;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(40px, 6vw, 100px);
}

.fr-dare__pre {
  margin: 0 0 30px;
  color: rgba(255,255,255,0.35);
  font-size: clamp(14px, 1.3vw, 20px);
  font-style: italic;
  font-family: var(--serif);
}

.fr-dare__line {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(40px, 5vw, 90px);
  font-weight: 900;
  letter-spacing: -0.06em;
  line-height: 0.85;
  text-transform: uppercase;
}

.fr-dare__line--big {
  font-size: clamp(56px, 7vw, 130px);
}

.fr-dare__line--big em {
  color: var(--gold);
  font-family: var(--serif);
  text-transform: none;
}

.fr-dare__cta {
  display: inline-flex;
  gap: 16px;
  align-items: center;
  width: fit-content;
  margin-top: clamp(30px, 4vw, 60px);
  padding: 18px 36px;
  border: 2px solid var(--gold);
  border-radius: 99px;
  color: var(--gold);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  transition: background 0.4s, color 0.4s, transform 0.4s var(--ease-pop);
}

.fr-dare__cta:hover {
  background: var(--gold);
  color: var(--ink);
  transform: translateY(-4px);
}

.fr-dare__human {
  position: relative;
  z-index: 1;
  margin: 0;
  overflow: hidden;
}

.fr-dare__human img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(1.1) contrast(1.05);
}

/* ── FOOTER ── */
.fr-footer {
  padding: clamp(40px, 5vw, 80px) 0 clamp(20px, 3vw, 40px);
  border-top: 1px solid rgba(255,255,255,0.08);
}

.fr-footer__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(20px, 3vw, 50px);
}

.fr-footer__col strong {
  display: block;
  margin-bottom: 10px;
  font-family: var(--display);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.fr-footer__col p {
  margin: 0 0 10px;
  color: rgba(255,255,255,0.4);
  font-size: 12px;
  line-height: 1.5;
}

.fr-footer__col a {
  color: rgba(255,255,255,0.55);
  font-size: 12px;
  transition: color 0.3s;
}

.fr-footer__col a:hover {
  color: var(--gold);
}

.fr-footer__col--links {
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.fr-footer__col--links a {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.fr-footer__legal {
  max-width: 90vw;
  margin: clamp(30px, 4vw, 60px) auto 0;
  padding: 0 5vw;
  color: rgba(255,255,255,0.25);
  font-size: 11px;
  text-align: center;
}

/* ── RESPONSIVE ── */
@media (max-width: 900px) {
  .fr-split {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .fr-split__side--ai {
    border-right: none;
    border-bottom: 1px solid rgba(255,255,255,0.06);
    text-align: left;
  }

  .fr-split__center {
    width: 100%;
    height: 60px;
  }

  .fr-split__side--hi {
    border-left: none;
  }

  .fr-case {
    grid-template-columns: 1fr;
  }

  .fr-case:nth-child(even) {
    grid-template-columns: 1fr;
  }

  .fr-case:nth-child(even) figure {
    order: 0;
  }

  .fr-dare {
    grid-template-columns: 1fr;
  }

  .fr-dare__human {
    max-height: 40svh;
  }

  .fr-signal__stats {
    grid-template-columns: repeat(2, 1fr);
  }

  .fr-footer__grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 600px) {
  .fr-signal__stats {
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
  }

  .fr-signal__people strong {
    flex-basis: 100%;
    margin-left: 0;
    margin-top: 10px;
  }

  .fr-footer__grid {
    grid-template-columns: 1fr;
  }
}

/* ── REDUCED MOTION ── */
@media (prefers-reduced-motion: reduce) {
  .fr-opening__word {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .fr-manifesto__line {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .fr-opening__sub {
    animation: none;
    opacity: 0.4;
  }

  .fr-split__answer {
    opacity: 1;
    transform: none;
  }
}