VIEWV21 needed communication capable of feeling contemporary in a highly coded category, without losing the cues of confidence and occasion expected from the brand.
Brand campaign · Packaging & design
V21
A bolder visual world for a more sociable spirit.
Read the thinking ↓
Clear problem.
Clear idea.
Shift the mood from formal to expressive. The campaign uses a strong bottle presence, saturated colour and a sharper social attitude to make the brand feel current.
The V21 Visual World
A concise campaign set that establishes bottle hierarchy, colour behaviour and a confident tone across key brand expressions.
The V21 Visual World · Digital experience 01
Its role is to establish the campaign’s central visual premise. The visual world becomes a browsable experience with a clear path through the information.
The V21 Visual World · Digital experience 02
Its role is to extend the system into another product, audience or occasion. The visual world becomes a browsable experience with a clear path through the information.
The V21 Visual World · Digital experience 03
Its role is to show how the idea can flex without losing recognition. The visual world becomes a browsable experience with a clear path through the information.