VIEWThe snacks category competes in seconds—on shelf, outdoors, television and the feed. Yellow Diamond needed a flexible creative language with enough product appetite and entertainment to interrupt quickly.
Brand campaign · Film · Audio
Yellow Diamond
Giving every crunch its own unmistakable personality.
Read the thinking ↓
Loud shelf.
Fast scroll.
One second to win.
Make flavour visible and behaviour fun. Bold product scale, playful situations and a lively sonic and film language turn individual ranges into one recognisable Yellow Diamond world.
The Cookie Range
A packaging-led product presentation that differentiates flavours through ingredient cues, colour and a consistent appetite-first composition.
The Cookie Range · Packaging 01
Butter cookies. Warm gold tones and ingredient imagery create instant appetite, while the pack architecture makes the flavour choice obvious.
The Cookie Range · Packaging 02
Choco chip. A darker palette signals indulgence, and visible chocolate chips on the pack promise the texture before the pack is opened.
The Cookie Range · Packaging 03
Coconut. Tropical whites and shredded coconut cues give this variant its own identity while staying inside the cookie range visual system.
Kurves
A distinctive product launch built around shape and crunch, giving the range a visual and film personality that is easy to recognise.
Kurves · Print 01
Shape as the hero. The distinctive curve of the snack is exaggerated in the layout, making the product form the entire visual concept.
Play campaign filmKurves · Film 02Kurves · Film 02
The curve comes alive in motion. Crunch sound, playful animation and a catchy hook make the product name and shape inseparable in memory.
Snacking Occasions, Turned Up
A mixed print, retail and film system that places products inside high-energy seasonal and social moments.
Snacking Occasions, Turned Up · Print 01
Summer magazine placement. Bold product scale and season-specific energy make the ad impossible to skim past in a summer issue.
Snacking Occasions, Turned Up · Topical communication 02
Holi edition. Colour, snacks and celebration merge in a composition where the product belongs naturally to the festive chaos.
Snacking Occasions, Turned Up · Retail 03
A nachos standee for retail. Three-dimensional presence at the point of purchase, designed to stop a shopper mid-aisle.
Snacking Occasions, Turned Up · Print 04
Nachos in landscape format. Appetite photography and bold typography compete for attention in a visually crowded snack category.
Snacking Occasions, Turned Up · Social 05
Rings on social. The ring-shaped snack becomes a visual pun in a feed-native format designed for sharing and tagging.
Snacking Occasions, Turned Up · Social 06
A second Rings social post. Different framing, same playful energy — the social series rewards followers who pay attention.
Play campaign filmSnacking Occasions, Turned Up · Film 07Snacking Occasions, Turned Up · Film 07
The occasion captured in motion. A high-energy film places the snack at the centre of a social gathering where fun is non-negotiable.
Flavour Stories in Motion
Short films that use humour, pace and product behaviour to make individual variants memorable without losing the masterbrand tone.
Play campaign filmFlavour Stories in Motion · Film 01Flavour Stories in Motion · Film 01
The first flavour film. A specific variant gets its own comedic scenario, making the taste profile memorable through situation rather than description.
Play campaign filmFlavour Stories in Motion · Film 02Flavour Stories in Motion · Film 02
A second flavour, a different joke. The series format allows each variant its own personality while the Yellow Diamond tone stays consistent.
Play campaign filmFlavour Stories in Motion · Film 03Flavour Stories in Motion · Film 03
The third flavour story. Humour escalates across the series, rewarding viewers who have seen the previous films with a running comic logic.
Play campaign filmFlavour Stories in Motion · Film 04Flavour Stories in Motion · Film 04
The closing flavour film. The fourth variant completes the taste tour with its own distinct comedic twist and product reveal.
Outdoor and Radio Recall
A reach-led combination: bold outdoor for instant product recognition and a compact radio spot designed to carry the brand through sound.
Outdoor and Radio Recall · Outdoor 01
The billboard anchor. Oversized product photography and a minimal headline command roadside attention in under two seconds.
Outdoor and Radio Recall · Outdoor 02
A second outdoor variant. A different product hero but the same bold scale and colour impact that defines the billboard series.
Outdoor and Radio Recall · Outdoor 03
The third hoarding. Together, the outdoor trio creates a visual takeover effect when placed in proximity along a commuter route.
Listen
Outdoor and Radio Recall · Audio 04
Radio jingle. A catchy audio hook extends the outdoor campaign into ears and commutes, building brand recall through rhythm alone.
A Social Festival Calendar
Topical films that keep the brand culturally active by finding a playful snacking angle in occasions across the year.
Play campaign filmA Social Festival Calendar · Film 01A Social Festival Calendar · Film 01
The opening festival film. A playful snacking angle on a cultural moment, designed for social feeds where entertainment value determines reach.
A Social Festival Calendar · Film 02
Friendship Day. The snack becomes the social glue in a short video built for peer-to-peer sharing and tagging.
A Social Festival Calendar · Film 03
World Environment Day. The brand finds a surprisingly light-hearted angle on sustainability, keeping the snacking tone intact.
A Social Festival Calendar · Film 04
Navratri. Nine nights of festive snacking energy compressed into a short, colourful animation built for Instagram and WhatsApp.
A Social Festival Calendar · Film 05
World Tourism Day. Travel and snacking combine in a compact video that positions Yellow Diamond as the companion for every journey.
A Social Festival Calendar · Film 06
Diwali. The biggest festive moment gets a bright, fast-cut treatment that matches the scale of the celebration with product visibility.
A Social Festival Calendar · Film 07
Dussehra. Good over evil, but with snacks. The playful reframing keeps the brand light-hearted even during a dramatic mythological moment.
The Brand on Film
A longer moving expression that brings product, personality and the Yellow Diamond entertainment code together.
Play campaign filmThe Brand on Film · Film 01The Brand on Film · Film 01
The full brand story in motion. A longer-format film that weaves product range, entertainment code and the Yellow Diamond personality into one cohesive viewing.