VIEWEdible-oil communication often relies on generic health or taste claims. Kriti needed a more ownable way to be remembered in everyday homes.
Brand campaign · Film · Audio
Kriti oil
Making a kitchen staple feel part of the family conversation.
Read the thinking ↓
Clear problem.
Clear idea.
Use family language and sonic mnemonics to make the promise easy to repeat. Visuals and audio work together so the brand can be recognised in the kitchen, on air and on film.
The Kriti Oil Visual Campaign
A print series that connects product presence with familiar food and family situations, building warmth without losing a clear brand read.
The Kriti Oil Visual Campaign · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 07
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Kriti Oil Visual Campaign · Print 08
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Chhota Hoon Na
A characterful radio idea that turns a simple phrase into a memorable route to the brand message.
Listen
Chhota Hoon Na · Audio 01
Its role is to establish the campaign’s central visual premise. Voice, rhythm and repetition make the brand memorable without relying on a visual.
The ABC Mnemonic
A compact sonic structure that uses the familiarity of the alphabet to improve recall and make the brand easy to repeat.
Listen
The ABC Mnemonic · Audio 01
Its role is to establish the campaign’s central visual premise. Voice, rhythm and repetition make the brand memorable without relying on a visual.
K M N O P
A radio and film expression that extends the mnemonic idea through playful language, giving the campaign a recognisable verbal device.
Listen
K M N O P · Audio 01
Its role is to establish the campaign’s central visual premise. Voice, rhythm and repetition make the brand memorable without relying on a visual.
Play campaign filmK M N O P · Film 02K M N O P · Film 02
Its role is to extend the system into another product, audience or occasion. Performance, pace and sound allow the idea to unfold emotionally.