VIEWTOTAL speaks to different vehicles, users and operating conditions. The communication must carry precise product information while remaining visible and coherent in busy trade environments.
Brand campaign
Total
Turning product specification into a confident reason to choose.
Read the thinking ↓
Clear problem.
Clear idea.
Give each product one performance story, then express it through a consistent masterbrand system. Strong product hierarchy and application-led visuals make the portfolio easier to navigate.
Performance in Application
A campaign series that connects product benefits with the machines, journeys and conditions in which they matter.
Performance in Application · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Performance in Application · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Performance in Application · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Performance in Application · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Performance in Application · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Performance in Application · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Retail Product Stories
A standee and poster system designed to make individual products and their use cases clear at the point of sale.
Retail Product Stories · Retail 01
Its role is to establish the campaign’s central visual premise. The message interrupts the environment and becomes clear at the point of decision.
Retail Product Stories · Retail 02
Its role is to extend the system into another product, audience or occasion. The message interrupts the environment and becomes clear at the point of decision.
Retail Product Stories · Retail 03
Its role is to show how the idea can flex without losing recognition. The message interrupts the environment and becomes clear at the point of decision.
Retail Product Stories · Retail 04
Its role is to carry the proposition into a different moment in the audience journey. The message interrupts the environment and becomes clear at the point of decision.
Retail Product Stories · Retail 05
Its role is to add another proof point while protecting the campaign’s visual discipline. The message interrupts the environment and becomes clear at the point of decision.
Retail Product Stories · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The TOTAL Brand Promise
A compact visual set that builds recognition around masterbrand confidence and reliable performance.
The TOTAL Brand Promise · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The TOTAL Brand Promise · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The TOTAL Brand Promise · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Portfolio for Different Engines
Product-specific expressions that distinguish Quartz, Rubia and Tractagri while keeping one disciplined visual architecture.
A Portfolio for Different Engines · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Portfolio for Different Engines · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Portfolio for Different Engines · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Portfolio for Different Engines · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Outdoor Performance
Large-format executions that simplify technical messages into bold, distance-readable product propositions.
Outdoor Performance · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Outdoor Performance · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Outdoor Performance · Outdoor 03
Its role is to show how the idea can flex without losing recognition. Scale and a fast visual read make the proposition legible at distance.
Outdoor Performance · Outdoor 04
Its role is to carry the proposition into a different moment in the audience journey. Scale and a fast visual read make the proposition legible at distance.