VIEWA state with extraordinary diversity needs more than one destination image. The work had to make distinct experiences feel part of one discoverable Madhya Pradesh.
Clear problem.
Clear idea.
Turn each journey into a vivid invitation while using wit and crafted applications to make the destination live beyond conventional tourism advertising.
Hinglaj and the Resort Experience
A destination-led series that combines landscape, stay and local experience into a more immersive reason to visit.
Hinglaj and the Resort Experience · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 07
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Hinglaj and the Resort Experience · Print 08
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Destination You Can Take With You
Branded objects and stall applications that turn tourism communication into tactile memory, extending the idea into the visitor experience.
The Destination You Can Take With You · Retail 01
Its role is to establish the campaign’s central visual premise. The message interrupts the environment and becomes clear at the point of decision.
The Destination You Can Take With You · Retail 02
Its role is to extend the system into another product, audience or occasion. The message interrupts the environment and becomes clear at the point of decision.
The Destination You Can Take With You · Retail 03
Its role is to show how the idea can flex without losing recognition. The message interrupts the environment and becomes clear at the point of decision.
The Destination You Can Take With You · Retail 04
Its role is to carry the proposition into a different moment in the audience journey. The message interrupts the environment and becomes clear at the point of decision.
Adventure in the Heart of India
A campaign that reveals the state through movement and discovery, giving outdoor experiences a bold, energetic visual voice.
Adventure in the Heart of India · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Adventure in the Heart of India · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Adventure in the Heart of India · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Adventure in the Heart of India · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Adventure in the Heart of India · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Adventure in the Heart of India · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.