VIEWChandigarh’s planning and architecture are famous. The tourism opportunity was to retain that distinction while revealing more of the city’s lived character.
Destination branding
Chandigarh Tourism
More than a planned city: a beautifully lived one.
Read the thinking ↓
Clear problem.
Clear idea.
Present Chandigarh as a composition of experiences—design, green space, culture and urban calm—held together by a clean, modern visual language.
The Chandigarh Experience
A destination campaign that moves across the city’s defining facets while maintaining the order and clarity associated with Chandigarh itself.
The Chandigarh Experience · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Chandigarh Experience · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Chandigarh Experience · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Chandigarh Experience · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The Chandigarh Experience · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.