VIEWRain & Rainbow needed to present variety and style without letting the communication become a crowded product catalogue.
Clear problem.
Clear idea.
Give each look a distinct mood while holding the campaign together through energetic colour, confident composition and a recognisable attitude.
A Wardrobe of Moods
A poster family that moves across looks and personalities while preserving one vivid fashion signature.
A Wardrobe of Moods · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Wardrobe of Moods · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Wardrobe of Moods · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Wardrobe of Moods · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Wardrobe of Moods · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.