VIEWBroadband and entertainment offers can become dense with plans, speeds and inclusions. Hathway needed the proposition to remain immediate and human.
Brand campaign · Film
Hathway
Turning a utility promise into something people can enjoy.
Read the thinking ↓
Clear problem.
Clear idea.
Lead with the life enabled by the connection, then let the offer support it. Humour, entertainment cues and clear retail hierarchy keep the campaign accessible.
Connected Entertainment
An integrated set across print, banners, retail and film that balances an enjoyable brand tone with clear commercial information.
Connected Entertainment · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Connected Entertainment · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Connected Entertainment · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Connected Entertainment · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Connected Entertainment · Outdoor 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Scale and a fast visual read make the proposition legible at distance.
Connected Entertainment · Retail 06
Its role is to broaden the story without introducing a competing idea. The message interrupts the environment and becomes clear at the point of decision.
Play campaign filmConnected Entertainment · Film 07Connected Entertainment · Film 07
Its role is to establish the campaign’s central visual premise. Performance, pace and sound allow the idea to unfold emotionally.