VIEWFor many owners, a three-wheeler is both vehicle and business. Bajaj RE communication needed to respect that reality while explaining products across regions and stages of the purchase journey.
Clear problem.
Clear idea.
Frame every feature as a working advantage. Product performance becomes income, confidence, comfort or readiness—expressed in a direct language built for real markets.
Pride of Ownership
A campaign and film system that gives the owner-driver the hero role, connecting the vehicle with self-reliance and forward movement.
Pride of Ownership · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Pride of Ownership · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Pride of Ownership · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Pride of Ownership · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Pride of Ownership · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Play campaign filmPride of Ownership · Film 06Pride of Ownership · Film 06
Its role is to broaden the story without introducing a competing idea. Performance, pace and sound allow the idea to unfold emotionally.
Product Communication for the Market
Regional dealer and outdoor material that organizes variants, fuel options and product information for quick understanding at the point of decision.
Product Communication for the Market · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Product Communication for the Market · Direct communication 02
Its role is to extend the system into another product, audience or occasion. Image, proposition and response information are organised for a focused one-to-one read.
Product Communication for the Market · Direct communication 03
Its role is to show how the idea can flex without losing recognition. Image, proposition and response information are organised for a focused one-to-one read.
Product Communication for the Market · Outdoor 04
Its role is to carry the proposition into a different moment in the audience journey. Scale and a fast visual read make the proposition legible at distance.
Product Communication for the Market · Outdoor 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Scale and a fast visual read make the proposition legible at distance.
Product Communication for the Market · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Mobility as Progress
A second campaign platform that connects functional proof with the personal and family ambitions enabled by the vehicle.
Mobility as Progress · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Mobility as Progress · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Mobility as Progress · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Mobility as Progress · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Mobility as Progress · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Mobility as Progress · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Play campaign filmMobility as Progress · Film 07Mobility as Progress · Film 07
Its role is to establish the campaign’s central visual premise. Performance, pace and sound allow the idea to unfold emotionally.
The RE60 Launch System
A coordinated launch kit across event, invitation and press material, designed to give a new mobility proposition one consistent public introduction.
The RE60 Launch System · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 06
Its role is to broaden the story without introducing a competing idea. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 07
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 08
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 09
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Direct communication 10
Its role is to carry the proposition into a different moment in the audience journey. Image, proposition and response information are organised for a focused one-to-one read.
The RE60 Launch System · Print 11
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Direct communication 12
Its role is to broaden the story without introducing a competing idea. Image, proposition and response information are organised for a focused one-to-one read.
The RE60 Launch System · Print 13
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 14
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 15
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The RE60 Launch System · Print 16
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.