VIEWBIG Magic needed a recognizable personality capable of moving across programme communication, on-ground material and sound.
Brand campaign · Audio
Big Magic
Giving a television brand a cheerful public voice.
Read the thinking ↓
Clear problem.
Clear idea.
Own uncomplicated delight. Bright visual behaviour and a memorable Smile Please jingle make the entertainment promise immediate across media.
The BIG Magic Visual World
A campaign and brochure system that uses accessible humour, energetic colour and programme personality to invite broad audiences in.
The BIG Magic Visual World · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The BIG Magic Visual World · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The BIG Magic Visual World · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
The BIG Magic Visual World · Direct communication 04
Its role is to carry the proposition into a different moment in the audience journey. Image, proposition and response information are organised for a focused one-to-one read.
Smile Please
A sonic identity designed to carry the brand’s cheerful promise through rhythm, repetition and an instantly singable phrase.
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Smile Please · Audio 01
Its role is to establish the campaign’s central visual premise. Voice, rhythm and repetition make the brand memorable without relying on a visual.