VIEWPunjab is globally recognizable, but that familiarity can reduce the destination to a handful of expected symbols.
Destination branding
Punjab Tourism
One Punjab. A thousand reasons to stay curious.
Read the thinking ↓
Clear problem.
Clear idea.
Replace the single postcard with a generous collection of stories. People, food, faith, landscape, history and celebration together create a fuller invitation.
Punjab, Lajawaab
A destination platform that celebrates the state’s larger-than-life warmth through iconic experiences and an emphatic, memorable voice.
Punjab, Lajawaab · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Punjab, Lajawaab · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Punjab, Lajawaab · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
Punjab, Lajawaab · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Thousand Stories
A print series that gives different facets of Punjab individual attention while building one rich, many-layered destination narrative.
A Thousand Stories · Print 01
Its role is to establish the campaign’s central visual premise. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Thousand Stories · Print 02
Its role is to extend the system into another product, audience or occasion. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Thousand Stories · Print 03
Its role is to show how the idea can flex without losing recognition. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Thousand Stories · Print 04
Its role is to carry the proposition into a different moment in the audience journey. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.
A Thousand Stories · Print 05
Its role is to add another proof point while protecting the campaign’s visual discipline. Image, headline and brand are held in a disciplined hierarchy that rewards a closer look.